“Your brand is what people say about you when you are not in the room”Jeff Bezos, Founder of Amazon Personal branding is about taking a strategic marketing approach to the impression you create and the impact you make. Too many people leave it to chance; when they interact with others they have no real idea how they want to be perceived. As a result they end up sending out mixed or confused messages. This session explores the concept of having a personal brand that will prepare you for working in a global market via social media and mobile communications. It will help to lay the foundation for forging strong personal relationships within your working life.Target audienceThis ½ day session is suitable for anyone who wants to improve the way they are perceived in a world of contemporary communications.