The course offers a one-day comprehensive introduction to the world of Generative AI tailored for business professionals. It begins by demystifying the basics of AI and delves deep into the nuances of Generative AI, contrasting it with Discriminative models. Participants are exposed to the capabilities and limitations of these models, supported by real-world case studies. The course emphasizes practical skills, introducing prompt engineering and the fine-tuning of models for specific business scenarios. It underscores the transformative potential of Generative AI across various industries, from marketing to financial forecasting, and provides hands-on activities and workshops. The program culminates in a group project, encouraging participants to conceptualize a Generative AI business proposal. Complementing the modules are supplementary materials and resources, ensuring a holistic understanding and application of Generative AI in the business realm.
