Services are a primary way organisations deliver value to customers and stakeholders. This course explores how organisations design, build, deliver, support, and continually improve services using the ITIL® product and service lifecycle.Learner will discover how digital services enable value co-creation by helping customers achieve desired outcomes without needing to manage specific costs and risks. The course explains how services operate within modern, complex environments and how organisations use structured lifecycle activities to ensure services remain aligned with stakeholder needs and organisational objectives.Learners will examine how value chain activities, management practices, and operating models support digital service management. By the end of the course, participants will understand how to manage services effectively across the lifecycle while supporting resilience, user experience, and continual improvement.